Startup Funding

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Investing in Cannabis: Understanding the Cannabis Industry as an Investor

The cannabis industry has become a nest of investment opportunities. However, investing in cannabis differs from other sectors in a lot of ways. One of the main things that sets this space apart is the fact that it is still in its creation phase. Cannabusiness is an actively developing space. With that comes no historicals to reference; no previous data on which to base investments. For investors to enter this space, there must be an effort to dig in and figure out a way to it. It’s about understanding the industry on a ground-up basis because the information flow and data sets are limited. You have to live in it, to be a part of it genuinely. Part-time investors beware: it’s hard to be in this space part-time if you’re looking to gain exposure. If you want to invest in the industry, you have two ways to go about it.   You find and invest with managers that live and breathe this industry every day, or   You live and breathe it yourself. It’s also essential to understand that this industry is a microcosm of the world in terms of it covering nearly all the verticals that exist. Cannabis can bring opportunities in: Agtech SAS tech   Supply chain  Data  Advertising, media and marketing  Real estate  Cultivation  Manufacturing Retail If you want to begin investing in cannabis, you just have to know where to look. Once you spend the time to understand this industry, you’ll then have to familiarize yourself with the various subsequent verticals. For the individual investor, it is a multipronged process of diving in fully to understand the industry as a whole, and all moving parts to uncover the best opportunities. Read more from our recent eGuide: https://staging.startupfundingespresso.com/how-we-invest-vol-vii/  Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

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Investing in People

1 min read When you invest in a startup, you are investing in people. Starting a business isn’t easy. It often consists of long days, stress, frustration, and never-ending challenges. As an investor, one of the most significant impacts you can make is being mindful that you’re dealing with people who are working under enormous amounts of pressure. Keep in mind that you are investing in people. Without the team, there would be nothing for you to invest in. Learn to get comfortable, not just with the company, the technology, and the business plan, but with the people as well. Get to know the founders. Get to know the entrepreneurs. Try to understand them on a personal level, and don’t be afraid to spend time with them. Make an effort to go out with them for dinner, have a coffee with them and catch up. Focus on building a relationship and thoroughly getting to know the people you are working with. Pay attention to how they operate under various circumstances because, no matter what, you’re investing in them and not the company or the product. If the technology doesn’t work out or the market changes, you’re banking on these people to move with that change. You want to have faith that the team can pivot the business in another way. You’ll go through many ups and downs with these individuals. The key to making each up and down successful is having a strong relationship with the entrepreneur and never forgetting that they are what you are investing in. Continue reading in our latest eGuide: How We Invest Vol. VII Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

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How Do Small Restaurants Fit into the Restaurant Tech Space?

The restaurant tech space has turned into an exciting area for growth. It’s growing at a rate of 18% to 20% year after year. This massive growth is driven primarily by three significant trends within the industry:  Online ordering Online marketing  Restaurant delivery  With all of this growth, the industry will change again soon, driven by innovators looking to disrupt the small restaurant market. When it comes to independent restaurants, it’s important to remember that these businesses are cost-conscious. With food delivery apps making access to restaurants more convenient than ever, we still find pain points within the market. One of the most significant hurdles to smaller restaurants is being able to pay 30% on every order for the use of a delivery app service. When weighed against food costs, many small restaurants simply can’t afford the fee. It’s also important to understand that these restaurants have little or no background in digital commerce or technology. They also have less bandwidth to take on yet another aspect of business that is not directly making and serving food. As the industry continues to grow, focusing on small, independent restaurants is an excellent opportunity for any provider who can leverage data and provide not only online ordering, but help build an online relationship for the restaurants with their customers.

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The Future of Remote Work

As little as ten years ago, most jobs required spending 40+ hours each week working in an office, maybe another 10+ commuting to and from that office, and sharing a space with your coworkers was the norm. In recent years, the way companies are doing business and running their offices has shifted rapidly. There are millions of remote workers across the globe. Where we once had coworkers living in our same neighborhoods, we now have coworkers in different time zones, maybe even countries. While many of us can work remotely, comfortable in our pajamas, there are drawbacks to the isolation. We’re not interacting with others the way we are socially inclined to do. We find ourselves with nowhere to go to perform our work and loneliness has slowly started to become an epidemic. Working from coffee shops can be a less productive work experience, so we turn to coworking spaces. The problem is, these spaces can be prohibitively expensive for many. The benefits of coworking spaces are numerous. They offer remote workers a productive space to work and In many cases, they provide the social interaction we lack by not working with a traditional company in a conventional office. However, if we are to use these coworking spaces as intended, there first needs to be a disruption within the sector. That disruption starts with cost-effective solutions that meet the needs of all remote workers.

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Funding from Family and Friends

1 min read Should you raise funding from family and friends? Funding is a massive hurdle for any new business. In the beginning, it may be difficult to convince a traditional investor to see your vision and join your initial funding round. For this reason, many startups raise funding from family and friends to get the business up and running during their first round. There are pros and cons to funding your business with money from the people you know. You’ll need to approach the right people and keep it professional. The problem is, many startups are reluctant to take family and friends funding because they fear the awkwardness of what happens if things don’t work out. The glaring question is always: Should I take money from family and friends to fund the business? The answer is: Yes. Outside investors will look at family and friends funding as a sign of support for your business. This is a good thing. It is a major plus to have this support when you’re seeking additional funding later on. Consider it from the investor’s perspective: If your family and friends won’t invest, why should the outside investor invest? So, don’t be afraid to approach your family and friends for funding. In the long run, it can help you with additional funding in the future. Read more in the TEN Capital eGuide: https://staging.startupfundingespresso.com/family-friends-and-other-funding-sources/ Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

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Coronavirus Economy Trends: Sports

In the Coronavirus lockdown we’re seeing trends that will establish the next cycle of startup innovation. While physical events for esports have been canceled and future events may be postponed, in general, esports continues with online activity. Online competitive gaming will continue to accelerate through platforms such as Twitch. Online access provides more opportunities to engage the audience and allow for audience communication with each other. Startups in this area will find investor interest if they provide the following: Physical arena sports such as football, basketball, and baseball will go on hold with esports taking over as the audience moves to online viewing. Imposed quarantine has increased consumer playtime. Software development for games carry on with remote workers. While already underway, there’s an accelerating shift to online sports. Some sports programs such as Formula One are creating virtual events to showcase their events. We may see traditional sports teams in football, basketball and baseball launch a virtual version of their team to continue to play in the rapidly-growing esports market.

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Bootstrapping Your Business

1 min read At its core, bootstrapping is about starting your business from the ground up without the help of outside sources. This process works by using personal funding in addition to the revenue of your initial customers to launch your business. There’s no doubt about it: bootstrapping can be tough. Limited income can sometimes inhibit growth. It also places all of the possible financial risks on the founder, which can be stressful. On the plus side, bootstrapping a business allows the entrepreneur to maintain total control over the company during its beginning phases. Perhaps the most significant benefit to bootstrapping a business is its appeal to investors. One of the most attractive elements of bootstrapping is that it is an excellent way for investors to see how serious you are about your business. It shows them just how much work you are willing to put in and your level of commitment. Additionally, bootstrapping your startup is a great way to stay disciplined with your cash flow. When you spend your own money, you’ll find that you spend much less of it. If you have the means to do so, think about bootstrapping your startup. It can lead to many more investment opportunities later on. For an in-depth look at raising funding for your startup, check out our guide: https://staging.startupfundingespresso.com/how-to-raise-funding/ Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

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Coronavirus Economy Trends: Government

In this Coronavirus lockdown, we see trends that are establishing the next cycle of startup innovation. We’ll see the government shift to building out the infrastructure and response programs for healthcare and public safety initiatives and establish flexible manufacturing and secure supply-chain to build equipment on demand, like ventilators and masks. The government will declare specific industries as strategically important, and look to establish safety nets through direct and indirect means. There will be a move to provide support for gig workers and other small business workers with a basic income during times of pandemic. Medicare will update HIPAA laws to allow for the use of commonly used communication tools such as Skype and will allow for Medicare billing for telemedicine. In education, the government will look to allow homeschooling and online learning for K-12 kids. Taxes will most likely rise to cover the costs of these changes.

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Ignoring the Noise

A top challenge for any given startup is breaking through the noise.  And noise is everywhere. We are privileged to be in an environment where there’s a lot of opportunity to work on a startup while trying to be innovative and entrepreneurial. The problem is, you’re in there with a lot of other people trying to do similar things. More people means more noise. So, how do you break through that noise? Try as hard as you can to not fall prey to the echo chamber. This is especially true when you see massive funding rounds or when you hear that another company you were competitive with got a term sheet from a top tier fund.  Ignore the noise. Don’t mimic what everybody else is doing. Pay less attention to what the trends are in NYC.  A startup is going to be one of the most emotional rollercoasters that you’re likely to ever embark on, so stay grounded however you can. The amount of noise and getting caught up in trying to mimic what’s going on in NYC or hearing about the gossip that gets passed around in San Francisco can be daunting. It’s very important to stay in your lane and run your own race.  Try not to get caught up.

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