Startup Funding

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The Fundraising Process- How to Build a Relationship with an Investor

The key to raising funding from an angel investor is to establish trust and demonstrate competence. In the process you are able to build a relationship. You need to have multiple interactions and an ongoing dialog. The interactions lead to familiarity.  When I led angel networks in the early 2000’s I witnessed many an entrepreneur coming to the group and pitching. About ninety percent of them would go away and we would never hear from them again. We had no idea what happened and we would often wonder what became of their startup. A handful of those startups would come back and give us updates and show progress. Typically over a three to four month period. The investors had enough information to make a decision and they were the ones who raised most of the funding from the group. Those entrepreneurs were the ones who spent enough time to demonstrate their competence and establish a level of trust. Investors are always looking to learn more about the industry and how to invest. One idea is to share information that helps them in that direction. Bring new information back from a trade show to share with your investor contacts and offer news about the industry that is not readily known to the investors. You’ll find it easier to gain coffees if you’re bringing new information to the investor. Hall T. Martin is the founder of TEN Capital and a builder of entrepreneur ecosystems by startup funding through angel networks, funding portals, syndicates, and more. Connect with him about fundraising, business growth, and emerging technologies

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The Fundraising Process- How to get a Lead Investor for your Deal

How to get a Lead Investor for your Deal I often have startups come to me saying they have five investors interested in their deal but no one wants to lead the deal. Leading the deal means taking responsibility for the initial due diligence and terms negotiations. There are syndicates in which investors will lead the deal and then take a carry on those who follow but for the most part, you need to find a lead. Asking an investor to lead your deals is tantamount to saying, “how would you like to do 40 hours of work uncompensated?” When you see how much work it is, it’s not surprising that most don’t jump at the chance. Convertible Note Instead of finding a lead, I recommend starting with a convertible note with friendly investor terms. There are many investors who want to be in the deal, but aren’t investing enough to put the terms sheet together. The key is to make it easy for them. Put together a convertible note (or SAFE) with the terms so it’s ready for signing. The Convertible Note doesn’t set valuation and doesn’t include most of the terms you’ll find in an equity raise so it’s simpler. Some investors don’t like convertible notes. They want valuation set and equity ownership established up front. For an investor who will invest more than $100K, we invite them to lead the round. It’s too much work for someone investing only $25K. They won’t find the time to do it right. You just don’t know when that lead investor will come in so you run the Convertible Note till they do. Once the lead investor sets up an equity terms sheet, all the Convertible Note holds convert over to the equity round. Please note: if you only want a loan and not an equity investment, then you should use a Promissory Note, not a Convertible Note. A Convertible Note implies you are going to convert to equity in the future. Hall T. Martin is the founder of TEN Capital and a builder of entrepreneur ecosystems by startup funding through angel networks, funding portals, syndicates, and more. Connect with him about fundraising, business growth, and emerging technologies

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How to Find Investors From Your Network

2 min read So you have begun your fundraise, but how to find investors? Start with your personal network. This includes family, friends, coworkers, past coworkers, and those you know through 1 to 2 degrees of separation. For most contacts, this comes to about 15 to 20 accredited investors. Your Network The first place to start is with those in your network so you’ll get initial questions (usually easy ones) that you can start to flesh out your deal and update the investor documents. As you expand the circle from your close friends to acquaintances to friends of friends, you’ll find the questions become increasingly more difficult. This initial phase is helpful in making sure you have the answers to the questions investors will ask. Some entrepreneurs are surprised at how some investors just don’t get it and why don’t they see the great opportunity it is. This is because the entrepreneur looks at the opportunity in the deal while the investor looks at the risk. Be Prepared Although they understand there’s an upside, the questions will revolve around the downside. The key is to have a response for each risk and demonstrate how you have ALREADY solved it and not just promise to solve it. What if you can’t sell the product? “We have already sold it.” What if you can’t recruit the right team members? “We have already recruited most of the team members.” Once your deal fleshed out and you have some funding, you don’t want to take it to non-family and friends and say, “no one in my network would invest, how about you?” That’s what they will hear, no matter what you say, if you don’t have some funding in the deal. Investors for the most part don’t want to be the first and they look for someone else to lead. Read more in the TEN Capital eGuide: https://staging.startupfundingespresso.com/how-to-raise-funding/ Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

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How to be Successful at Raising Funding for Your Startup

1 min read From the Fundraise Process Series: How to be successful at raising funding for your startup. The key to raising funding is consistency and persistence. Most startups spend time with investors and then fail to follow up and keep them informed. In your fundraise, when you meet an investor and pitch him, you must have a plan for follow-up and keeping them informed. It could be as simple as adding the investor to a list and sending a regular email update. From time to time you reach out to offer a call or meet up for coffee. Investors are looking for team and traction so you need to find ways to demonstrate you have a great team and that you are achieving traction. Traction will look different at each stage. Seed: building an MVP, recruiting team members, raising family and friends funding, identifying customers who will buy a pre-sale version. Series A: building a robust platform, raising funding from angels and early-stage VCs, and closing recurring revenue sales. Series B: recruiting channel partners and scale partners, raising funding from later-stage VCs, and building out unit economic revenue models proving scalability of the business. Celebrate every win whether it be a customer, an investor, or product achievement. It helps to recruit a big-name angel investor which signals to other investors that you have traction with investors. If you reach a milestone in product development, make note of it to the investors and customers. If you reach a turning point with a customer, make sure investors know about it. It takes seven touches to close a sale so it takes seven touches to close an investor. Take the investor “on the journey” with you and keep them informed. Consistent communication will show you are purposeful in your efforts to start and grow your business. Read more from TEN Capital: https://staging.startupfundingespresso.com/education/ Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

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The Fundraising Process- What it Takes to Raise Funding for your Startup

When startups run out of cash and need dollars, they often seek funding. They can find it difficult to get interest from investors. Investors are on the lookout for good companies and what you need to raise funding comes down to two words: team and traction. Traction Investors look for teams that are achieving traction at some level. In a pre seed deal building out the IP, the product and the customer interest in the form of LOIs, freemium use cases, and more count as traction.  With Series A companies, revenue growth and unit economics coming into focus counts as traction. In Series B companies, scaling growth and expansion into other verticals counts as traction. In each case, the investors look for the team coming together to support the growth. They look for teams that have the right skills. The team includes C-level executives, advisors, mentors, partners, and consultants. The investor constantly looks for evidence that it is working. Those raising funding must demonstrate that the team is achieving traction. Most startups talk about the promise of the business, while this is okay for the first pitch, afterwards the investor no longer wants to hear about the promise and the forecast, they want to see progress happening. Before launching your fund raise campaign ask yourself: Can I show a growth story now? Can I show customer interest? Can I demonstrate I have the right team? Team members don’t necessarily have to be on staff at full salary and many team member slides are filled with those who in reality are working part-time. It demonstrates you know who will do the work when the demand increases. Hall T. Martin is the founder of TEN Capital and a builder of entrepreneur ecosystems by startup funding through angel networks, funding portals, syndicates, and more. Connect with him about fundraising, business growth, and emerging technologies

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The Fundraising Process- How it Really Works

There are a million articles on how to pitch a VC and negotiate a valuation. There are a million more on how to ask for funding from family and friends. Unfortunately, this is not how you start a fundraise. Getting Started   The real work starts weeks in advance. Build up a network of investor prospects who know what you are doing and find it interesting. You start with those you know and those who are investing in startups. You craft a list with name, email, and phone number. Every week you should be adding ten or more names to your investor prospect list. For those you know well, you can ask them for a call/coffee. If someone is unfamiliar, it’s best to give them an idea of what you are doing via email first. Then ask for permission to keep them informed of your progress.  After one or two months they will have a good idea of what you are doing and how it’s going. At that point, you can ask for their interest in a call/coffee. If you ask too soon in the process you may be met with puzzlement or flat out no. They can’t say yes until they understand the deal well and have some sense that there’s traction behind it. There’s an old saying in the investment world, “If you want funding, ask for advice. If you want advice, ask for funding.”     Ask for advice, referrals to other investors, and general business assistance such as “who would be a good CFO?” Keep in mind, this process takes several months (not weeks). Ultimately, it’s a numbers game and in order to find the 10% to 15% that will actually invest you have to meet a certain number of investors and keep them updated . Just like sales, fundraising is a slow building process. It takes seven touches to close a sale, so it takes seven touches to close an investor.   Food for thought It’s rare to hear an entrepreneur say the funding process went by faster than they thought it would. Universally, they say, it took longer than we thought.  Hall T. Martin is the founder of TEN Capital and a builder of entrepreneur ecosystems by startup funding through angel networks, funding portals, syndicates, and more. Connect with him about fundraising, business growth, and emerging technologies

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TEN is 10!

TEN Capital Network is 10! As we enter our tenth year, here is look back at how it all started. Early Days In early 2000, I started angel investing when the company I worked at for 24 years went IPO. I lost all my money in my first investment. I shared my story with other investors and commented that I must have made 25 mistakes. One of the investors listening replied, “You made 50 mistakes on that deal.” It was then that I learned that investing in startups is harder than it looks. I found and joined an angel network here in Austin. As one of the first members, I was automatically invited to join the board as a membership recruiter. There was no pay, but it was a great honor. I started talking with other potential investors about joining. We could share the deal flow and the due diligence, since that was the costly part of startup investing—talking to all the potential deals and investigating the promising ones. After a few months, we lost our director, so I stepped in to lead the group as I had recruited about fifty members. We started running pitch sessions to the members and setup a deal flow process for screening, due diligence and investing. Over the next two years, we invested about $5M in twenty deals and had our first exit at a 7X return. This was quite an outlier to have such an early exit and at a high level. I’ve heard from other angel groups with more experience than mine, and their historical returns often ran something like this: “We the (insert name here) angels have been in operation for over 10 years and have invested $175M in 181 deals over that time. Of those 181 deals, the top deal returned 200X to the investors in the deal. The next one down was 7X, the next one down was 5X, the next four were 3X, and the next 15 deals were 1.5X the original investment. The bottom 159 deals returned less than 1X.” The Challenge To me, this drove home the challenge in early stage investing. The top 10% have great returns, the next 15% may return something but not much, and the bottom 75% return nothing. Along the way, I found that the biggest challenge in early-stage funding is not avoiding the “crash and burn”, but rather avoiding the “lifestyle business looking for a place to happen”. In other words, be wary of the startup that promises “it will be a rocket to the moon, so come join the ride”. I found that these startups tended to go up a little way and then plateau, never to grow much again. They might turn into a lifestyle business for the founders but provide no return to the investor (not even a tax write-off). Working in an angel network, what surprised me most was the sheer number of entrepreneurs that came to pitch to my room full of investors. Ninety percent of these entrepreneurs would leave after the pitch, and we would never hear from them again. Only ten percent would come back and tell us more about the deal, show progress, and give us updates. They were the ones that raised most of the funding. After about the fourth update, that’s when investors made their decision to invest or pass. If they invested, they knew why, and if they passed, they knew why as well. The Key to Fundraising The key to raising funding is building a relationship with the investor and demonstrating a growth story. It’s not enough to just forecast the growth story—you must show it in action. I found that, primarily, investors look for steady growth. I also found that most entrepreneurs don’t prioritize keeping their investors informed. They’re too busy building products, closing sales, and keeping their employees happy. The entrepreneurs and investors needed to patiently build a relationship based on timely and consistent communication. I decided to apply that approach to my own startup investing – instead of investing after the first meeting, I would follow the company and see what happened to it. Since public exchanges don’t list startups, this was a bit more difficult because I had to follow up with each company to see how they were doing. My father was a buy-and-hold investor in public stocks. He had watch lists and would monitor stocks for 3-6 months, noting the sales, team changes, and other news about the company. After three months, he would decide whether to buy or not. He was always learning more about the company and looking for evidence that they were on track to hit their goals. It’s hard to tell in a one-month snapshot if things are going in the right direction. After starting three angel networks in the 2000s I decided to start my own company, Texas Entrepreneur Networks, to help startups raise funding using this approach. For a while, we ran physical funding forums across the state of Texas, all the way out to El Paso. It was great to see all those investors and help those startups raise funding. There was just one flaw in that model: Texas is a big state and we were driving everywhere. Path to TEN Capital Network In 2012, we moved everything online in the form of a funding portal. The emergence of crowdfunding helped bring online technologies (portals, email updates, etc.) to the fundraising process. Previously, everything was offline, and most pitches took place in dinner-club settings where the investors and entrepreneurs had to physically meet up. In addition to simple convenience, online tools helped with screening, due diligence, deal monitoring, and more. By 2016, we had built our investor network to over 5000 accredited investors, and we began receiving calls from outside of Texas from startups that wanted access to our investors. We rebranded to TEN Capital Network and started showing companies from across the US to our investors. At that point, most of our investors had decided they wanted

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The Many Startup Investor Types and Who is Right for Your Deal?

There are many kinds of startup investors today. Venture Capital, MicroVC Funds, Corporate Venture funds, Family Offices,  Angels, High Net worth Individuals (HNI), and crowdfunders to name some of the current types  of investors. Venture Capital- most startups think of venture capital when they start their fundraise. The reality is that venture capital is only for a small number of startups. VCs draw their funds from outside sources called LPs or Limited Partners. The VC charges a management fee and a carry (share of the profits) from the funds raised. There are VCs who still raise the funds in what is called committed capital- the funds are committed by the LPs. Newer VC funds are often called “Pledge funds” in which the LPs pay the management fee for access to the deal flow but they review each deal before funding and have a say in the funding process. For some VCs you may notice the turnaround time on questions and deal flow takes longer. For pledge funds, the VCs must gain the approval of the LPs to move forward- hence the turnaround time is longer. VCs fund only the top 10% of all qualified startups. They look for high growth, large target markets with scalable business models. MicroVCs are venture capitals funds with less than $100M in funding. Typically, MicroVCs start with $25M to $50M funds and then deploy the funds to 10-12 companies. They often have very specific investment criteria since the management fee on the fund doesn’t add up to much and one needs to keep the costs low on such a fund. Corporate VCs are often called strategic investors in that they invest for strategic reasons rather than financial. They seek new technologies, talent, and other tools to help grow their business. They often invest as follow on investors and typically do not lead the fundraise for startups. In the past some firms had a strategic fund, but today just about every company has a fund for startup investment. Family offices are investors based around a family partnership that allocates some of their funds to startup investing. Some family offices go it alone and are called single family offices while others band together into groups and are called multi-family offices that share the deal flow and due diligence. For every venture capital fund in the US, there are five family offices. They are less prominent since they invest privately and provide very little publicity around their work. Angels are individuals that meet the SEC accredited investor requirement. That means they have $1M in net worth not counting the house they live in. Angels invest their own money. Some band together into groups to share the deal flow and the due diligence. Sometimes the group is formed around the “dinner club” model and a formal application process is used to recruit the deals. Others form syndicates in which a deal that is led is shopped to others in the group. The dinner club model can be a heavy time sync since most of the meetings are in person and only occur at specific times of the year. The Syndicate model is lighter and focuses on deals that have a lead. Angels look for the same thing as VCs but often invest outside those parameters since it’s their own funds.  They often invest in things that matter to them personally such as impact funds. High Net Worth Individuals are similar to angels but typically have more investing experience. They most often invest their own funds and in areas they understand well.Some HNIs band together in informal syndicates to share the deal flow and due diligence. Crowdfunders are either accredited or unaccredited investors seeking to make a return by investing with a large number of other investors in startup deals. Because their investment size ranges from $100 to $5000 in most cases, the startup needs a large number of them to complete a round. Crowdfunders more than any other investor make their investment decision on factors other than financial return. They often invest to support family and friends, or businesses they care about in some manner.  Hall T. Martin is the founder of TEN Capital and a builder of entrepreneur ecosystems by startup funding through angel networks, funding portals, syndicates, and more. Connect with him about fundraising, business growth, and emerging technologies

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Startup Investor Trends- Fundraising is Moving Online

When I started angel investing, there were venture capitalists, and angel investors. VCs were the “professional” money that was usually provided by someone else and Angels were the “novice” money and were provided by the investor himself. VCs had access to larger amounts of capital and were the go to group for later stage funding. While there are many more angel investors by headcount, their investments are smaller. Startups approached angel investors in the early stage because most VCs wanted to see more traction and there were usually angels in one’s network. Today, the world of startup investing is quite different primarily because of the rise of the internet and the shift of practically every business function online. Five years ago, I had a startup complain to me that they could run every function of their business (sales, marketing, finance, etc) online except fundraising. For angel funding they had to make the rounds of the local angel networks. They had to meet investors in the coffee shop to progress the raise. As the world increasingly moves online so too does the fundraise. Today there are numerous sites that let the startup access investors. I receive calls daily from startups across the US (and increasingly Europe) wanting to access my investor network. An established startup that has raised some funding already, now expands the fundraise to include other networks across country. In fact, it’s an exercise of funding investor networks online and engaging them as part of the overall fundraise process. I tell startups they need to have a fundraise strategy that goes national from day one. It helps greatly to have some funding from your local community. If your message to the investor networks is that no one in your local community would invest, then this will be a difficult raise. It’s best to show up with some funds raised. Hall T. Martin is the founder of TEN Capital and a builder of entrepreneur ecosystems by startup funding through angel networks, funding portals, syndicates, and more. Connect with him about fundraising, business growth, and emerging technologies

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