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Five Fundraising Myths Facing Entrepreneurs

Fundraising /

2 min read Raising funding is difficult for many entrepreneurs, and there are fundraising myths out there making it even harder. In this article, we plan to bust those myths one by one so that you can start raising funding with confidence. Myth #1: Fundraising is about getting the check Many entrepreneurs believe that fundraising is all about making their startup money. On the contrary, fundraising is about building a relationship with the investor. Investors start as mere contacts in your network. A relationship begins to develop through mailers and updates on your startup’s core results related to the team, sales, product, and fundraise, and your potential investor is promoted from prospective donor to a partner in your journey.  Myth #2: My product will carry the day The reality is that your product is not what carries the day- your business is. No matter how great your product is, it isn’t going to win over any significant share of the market without a strong business structure behind it. Investors will base their decision in part on your past and current financials, how much funding you are seeking out and how you plan to use it, your exit strategy to calculate an expected rate of return, and proof of market validation. Myth #3: It should only take a few weeks to raise $1M In reality, it’ll take you a calendar year for every $1M you want to raise at the seed stage. This accounts for the time it takes to prepare the company, the investor documents, and the pitch as well contacting, pitching, and following up with investors. In addition to this, investors will need to have time to complete their due diligence process. Remember, you are likely not the only entrepreneur your investor is working with, and you will need to be patient and work with their schedule. Myth #4: The investor didn’t follow up after my pitch session, so he must not be interested Don’t expect an immediate decision from your prospective investor. Investors spend the first three to five interactions trying to figure out what you are doing. To help push things to the next level, try prompting your prospective investor with the following questions: Would you invest? What number do you have in mind? Can you commit to that number? If not, what holds you back from committing? What date before the close can you commit to signing the docs and wiring the funds? You can also communicate that the following raise will be at a much higher valuation. If the investor is going to commit, they will do so for a better valuation now. Try tacking on incentives such as redemption rights, warrants, etc. Myth #5: I only need to source five investors to raise $250K You’ll need more than five investors to raise $250k. In fact, you’ll need about fifty. Don’t let this number scare you. There are many sources of capital- loans from family and friends, bank loans, revenue share loans, and equity investments in the form of convertible notes and equity ownership. Search your network for potential investors, including your contacts list and your LinkedIn connections. You can even search the web for local angel networks. Feel free to try out our calculators and contact us if you would like to discuss your fundraise: https://staging.startupfundingespresso.com/calculators/ Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

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Five Startup Cognitive Effects You Should Be Taking Advantage of

Fundraising /

2 min read Five Startup Cognitive Effects You Should Be Taking Advantage of A stellar product, a capable team, and a solid sales and marketing plan are crucial to winning over investors. However, there are a few things you can do beyond this to help ensure your potential investor sees you in the best light possible. Employ these five cognitive effects to your investor pitch and see the difference. Zeigarnik Effect Zeigarnik effect is defined by Wikipedia as uncompleted or interrupted tasks that are remembered better than completed ones. Investors will remember the pitch that leaves them hanging more quickly than the ones that have closure. The cliffhanger in a serialized show is recognized because the action is left unfinished, and it leaves the viewer with an uncompleted story creating mental tension. To use the Zeigarnik effect, consider the following: In your pitch, close with a cliffhanger ending by discussing an upcoming event such as closing a big sale or hiring a great team member. Use the pending outcome as an excuse to return to the investor later for a follow-up. In general, investors are often curious about startups and how they turn out later. Use this in setting up a follow-up call by offering to give them ‘the rest of the story’. Picture Superiority Effect The picture superiority effect is a phenomenon defined by Wikipedia whereby the notion that concepts learned by viewing pictures are more easily and frequently recalled than concepts learned by viewing their written word form counterparts. Investors identify and remember more from images than words. Startups should use pictures rather than words wherever possible in the pitch presentation. Use graphics that are relevant to the content and clarify the message. When this is not possible, then the startup should use distinctive words. These are words that are descriptive and create an image in the listener’s mind. Startups should capture what they do and how they do it into mantras and taglines.  Mantras and taglines create mental images that help the investor remember what you do. Startups can also use video, animation, charts, and graphs as well. Framing Effect Wikipedia defines the framing effect bias as drawing different conclusions from the same information, depending on how that information is presented. How you frame the startup in a pitch can determine how an investor regards it. One can use framing to position a startup, so it’s more relevant to the investor. The investors are tech investors, then position the startup as a tech deal. If the investors look for recurring revenue, then position the startup based on its revenue model. If the investors are impact investors, then position the startup showing the impact it makes. By positioning the startup for the investor, you can increase your chance of aligning with it. Also, by framing the pitch to show the accomplishments of the startup rather than the work left to be done, one can position the startup as successful and on track rather than falling behind. Use framing to put your startup in the best position to connect with the investor.  Humor Effect Wikipedia defines humor effect as humorous items that are more easily remembered than non-humorous ones, which might be explained by the distinctiveness of humor, the increased cognitive processing time to understand the humor, or the emotional arousal caused by the humor. Startup pitches with humor are more memorable than those without. Founders should include humor into their pitch as investors will more likely remember it. Humor also puts a positive spin on the pitch as it removes negative feelings from the investor. It energizes and increases the interest level of the investor in the subject matter. It improves the investors’ perception of the founder as someone friendly and approachable. Humor increases learning ability by telling the investor what they want to hear and following up with what they need to know. Finally, it’s crucial the humor be positive and appropriate and not come at the expense of anyone. Testing Effect The Testing Effect is defined by Wikipedia as the fact that you more easily remember information you have read by rewriting it instead of rereading it. Investors remember that which they recall from memory better than just hearing the pitch again. This comes from research showing that taking a test that requires writing out a response improves retention better than just rereading the material, which moves the information into long-term memory. Founders can use the testing effect by asking investors questions about the pitch to exercise recall. For example, ask the listener: ‘Remember the problem we are solving?’. Give them time to recall it. If they don’t respond promptly, then answer. This avoids the awkward silence that can arise.  During the Q&A portion, engage the investor in a dialog that recalls vital points such as the problem you solve, the solution you offer, and the traction you have. This will help the investor remember your deal better. Feel free to try out our calculators and contact us if you would like to discuss your fundraise: https://staging.startupfundingespresso.com/calculators/ Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

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Five Investor Biases You Should Watch For

Investing /

2 min read Whether you are a new investor or you have been in the industry for decades, you may be falling prey to one of these common investor biases. Read them, study them, maybe even write them down and keep them on your desk. The more familiar you become with these biases, the easier it will be for you to avoid them and make fair and profitable decisions going forward.  Confirmation Bias Confirmation bias is a cognitive bias defined by Wikipedia as the tendency to search for, interpret, focus on and remember information in a way that confirms one’s preconceptions. Investors bring their recent investment experiences to funding new startups. If the investor recently lost their investment on a deal in a specific sector, they will most likely look unfavorably on other deals in that sector. On the other hand, if the investor found success in investing in a particular type of company, then most likely, the investor will look for similar companies. It’s important to understand these forces when setting up an investment thesis and a criterion for funding startups.   To overcome confirmation bias, consider the following: Try to view the deal from other angles than you traditionally use. Ask other investors for their view on it and note the ones with strong objections. Discuss your thought process with other investors to see where you might be off the mark. Expand your connections to include people with different experiences and viewpoints. Give prominence in your thinking to views divergent from your own.  Courtesy Bias Wikipedia defines Courtesy bias as the tendency to give an opinion more socially correct than one’s genuine opinion to avoid offending anyone. Courtesy bias arises when an investor tells the startup what they think it wants to hear rather than what the investor thinks. The investor spares the feelings of the startup but, in the process, withholds feedback the startup needs to hear.  Feedback should be candid, even if it’s not all positive. If the feedback is all positive and negative, it may signify that the investor is under courtesy bias. Consider giving a more balanced view of the startup with both positive and negative feedback to learn from the experience and have something to work on. Another form of courtesy bias is investors who hide their social, political, or other leanings. For example, some investors believe that only those from their social or political circle are reliable investments, but they call out some other facet of the startup for passing. To overcome the courtesy bias, investors should take note of the deals they fund and identify factors swaying their decision. Present Bias Present bias is a cognitive bias defined by Wikipedia as the tendency of people to give more substantial weight to payoffs that are closer to the current time when considering trade-offs between two future moments. Early exits weigh stronger on investors than further out exits, even if substantially larger. Under present bias, investors forgo longer-term gains for immediate gratification. To overcome present bias, consider yourself in the future compared to today. Ask what your future self wants rather than your present-day self. If holding the investment longer will make your future self happier, that can outweigh what your present self wants. Another way to overcome present bias is to set goals and criteria for buying and selling and use those for determining when to buy and sell.  Finally, the time value of money measures how much future returns are worth based on the time to return. By using these calculations, you can see the quantitative difference between the two investment choices.  Shared Information Bias The shared information bias is a cognitive bias defined by Wikipedia as the tendency for group members to spend more time and energy discussing information that all members are already familiar with and less time and energy discussing information that only some members are aware of. Investors focus on information their investor group already knows and talks about but spend less time on information not well understood. In diligence, investors focus on the areas they already know and give less attention to the unknown areas. To overcome shared information bias, consider creating a checklist of critical topics to discuss and move the group forward through the list. Give weight to the voices discussing diverse opinions. Look for those who have experience with the topics and highlight their views. Expand your group to include others who have more varied experiences. Capture the dialog into written form for a follow-up review. It’s easy to talk about the things you know and more challenging to discuss new things. Hindsight Bias Wikipedia defines hindsight bias as the tendency to see past events as predictable when those events happened. Early indicators come back to the investors ‘ minds when an investor witnesses a startup fail or succeed. In some cases, investors selectively remember specific events or facts that later confirm the outcome, leading to overconfidence.  If one believes he can predict the outcome, he’ll make mistakes erroneously, thinking he can envision the result of any startup. Often, success or failure is a combination of market selection, timing, team dynamics, and not just one facet of the business. To overcome the hindsight bias, remember you cannot predict the future. Review the facts of the startup and not just how you feel about it. Write out your thought process, including the facts at hand and the justification for investing. When the investment outcome becomes known, you can refer back to the notes to check your decision-making. Consider other outcomes aside from the one you expect and keep an open mind throughout the process. Build a decision-making process and focus on it rather than guessing the outcome.  Read more in the TEN Capital eGuide: https://staging.startupfundingespresso.com/startup-and-investor-biases/ Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email:

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Building Your Business and Finding Funding

Fundraising /

2 min read Building Your Business and Finding Funding. Do you have a brilliant idea and feel as if you’re ready to hit the ground running? Are you ready to build your company, source the necessary funding, and start pulling in revenue? If you’re like the many entrepreneurs I have met, the answer to these questions is an astounding yes! But there is just one problem- you’re not sure where to start. Not to worry. I have laid out the key concepts behind building a successful company and securing an investor below. The first step you need to take is simply to keep reading. Building Your Business The key to building a successful business is to build three businesses, not one. When I was growing up, they had a saying in business.  There’s the product you market, the product you sell, and the product that makes money.  An example was McDonald’s which marketed the Big Mac.  When you bought a meal they would ask- “Want some fries with that?” And yet, they made almost all of their profit off the coke drinks.  At the time it was rumored to be around a 90% profit margin. In today’s business you need three products: The product you market – your brand, your mantra, your flagship product that everyone wants. A product that generates cash—this is basically a service business that pays the bills now. The product you build to sell as a business unit later–is typically a SaaS business model that provides recurring revenue. Why go through all the trouble of building three businesses instead of one? Because it can be hard to build a SaaS business when the only thing you are building/selling is the SaaS product. Consider adding more products around it to make the business easier to grow. Securing An Investor There are several basic rules of fundraising that all startups should keep in mind. Below are the top five in my opinion. Know your investors—it’s important to know what kind of investor you are looking for, and what those investors want to see in your deal.  Many startups fail to understand what the investors are looking for and end up without a follow-up meeting after the pitch.  Educate your investors–after you pitch the investor it’s important to educate the investor through updates about your deal.  It’s often the case the investor is unfamiliar with your application or space.   Build trust—demonstrate that you can be trusted by showing examples of how you’ve performed in the past. Respect your investors—show respect to the investor and don’t take their time and advice for granted.  When investors see their feedback and advice is not followed up, they tend to turn their attention elsewhere. Focus on current supporters—make sure you keep your current investor and investor prospects updated on your startup. If you don’t articulate progress in your deal, the investor will most likely not know. Now you have a starting place to build your business and secure funding. What are you waiting for? It’s time to hit the ground running. Feel free to try out our calculators and contact us if you would like to discuss your fundraise: https://staging.startupfundingespresso.com/calculators/ Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

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5 Investor Questions You Should be Able to Answer

Fundraising /

2 min read Securing funding is one of the most difficult and yet most important aspects of launching your startup successfully, so what investor questions should you prepare for? Before diving in, investors are going to want to do their due diligence and ensure that your organization is worth the risk. Before you approach investors you should know enough about your startup to answer the following five questions. What is your value proposition? This is the feature that makes your product or service stand out from the rest. The answer points out what your company provides, and why people want it. Will customers pay for the solution? Free usage is not hard to achieve- but the ability to secure paying customers is required. Investors want to know if customers will pay for your solution, therefore producing a profit to be shared. Who is on the team? About half of an investor’s decision comes down to believing in the team and knowing they will be enough to reach the goal. The team should be able to tell who is in charge of what business functions, for example, marketing, sales, R&D, etc. Why is now the right time? Is there anything in the deal that suggests now is the right time to start this business?  Why hasn’t someone done this before? Showing that there is a current need to be filled, problem to be solved, or demand to be met is necessary. What is your exit? This is one of the hardest questions to answer. If you need or choose to exit, what will this look like, and how will the investor get their money back? There you have it- the top five questions a startup needs to be prepared to answer when meeting with a prospective investor. We suggest typing the answers to the above questions out so that you and your team are fully prepared! Feel free to try out our calculators and contact us if you would like to discuss your fundraise: https://staging.startupfundingespresso.com/calculators/ Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

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Everything You Need to Know About Deal Flow

Investing /

2 min read Deal flow is critical to successful startup investing as it gives you experience with founders, valuations, exits, and many other aspects of the startup process. It teaches you a great deal about the market, current technology, and the startup ecosystem. So, how do you know which startup investment offers the best deal flow? Read on below to find out. Best Practices When it comes to deal flow, quality over quantity is key. The better the deal flow, the better your investment outcome. Here are some practices you can consider to help ensure better deal flow, and therefore better investment: Automate your deal flow process as much as possible by capturing consistent information into one application. Track deal flow sources and analyze on a regular basis. This shows where the best deals are coming from and where to spend time. Use online data sources to augment your deal flow information. This step helps make follow-up decisions easier to figure out. Monitor your deal flow activity for changes. This shows the impact of the market and conditions and signals for a change in follow-up. Set up workflow processes so the deal goes to the right people in the proper sequence. Flag your most important deals to make sure they don’t fall through the cracks. Optimize your system for your deal flow by gathering only the relevant information. Connect your deal flow system to your email and other systems to integrate into the overall workflow Remember that deal flow can be expensive in time and money, so it’s important to apply these steps to reduce the end cost. Finding Deal Flow It’s important to set up sources to provide quality deal flow on a consistent basis. Here are the steps to set up your deal flow sources: Map out the entrepreneurship and funding groups in your geographic area or sector. Use the web and social media searches for an initial pass. Check out universities for their entrepreneurship programs, including business plan competitions and accelerators. Review the Chamber of Commerce for the trade associations for your area or sector to find programs related to startups. Meet with venture capitalists, angel groups, and other investors in your sector or area. Map out the accelerators, incubators, makers markets, and other groups that support aspiring startups. Identify lenders such as banks, factoring companies, and equipment leasing companies, and more who may have deal flow. Create and maintain a calendar of events to track their activities. Reach out to those groups on a regular basis to offer support such as education, mentorship, and coaching. Consider creating a newsletter to share with those in your sector or community to foster the relationship. Start with those in your network to gain access to their deals and offer to return the favor. Seek out quality accelerator programs to find more resources. Consider joining an angel network for deal flow, as you can share the feedback with others. Join online portals with the deal flow so you can learn the current state of valuations, technologies, and sectors. Reach out to venture capital, family offices, and other investors to join as a syndicate partner in their deals. After following these steps, be sure to follow up in order to support the best sources of deal flow and increase your engagement with those groups. Never fall into the trap of thinking that you have enough deals under your belt- the greater number of deals you review the more choices you have, and the more you know about the market. Feel free to try out our calculators and contact us if you would like to discuss your fundraise: https://staging.startupfundingespresso.com/calculators/ Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

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10 Reasons an Investor Will Pass on Your Deal

Fundraising /

2 min read  Investors see many deals and can spot glaring holes immediately. Here are ten main reasons an investor will pass on your deal: No Traction. You need to show some evidence of market validation. Even without a sales team and a marketing budget, there should be some demand for your product. No Social Proof. There needs to be some evidence the product works. The Team Doesn’t Fit. If there are major holes in the team or you’ve filled the secondary roles and left the primary ones empty, then it’s going to be a problem. Criteria Don’t Fit. Many funds are clear about what they invest in (SaaS, Healthcare IT, etc). Your deal needs to fit into one or more of those criteria. You Don’t Know Your Market. Those with a vague or fuzzy knowledge of the market or customer will have difficulty raising funding. The ability to site numbers (market size, growth rates, customer spend, etc) helps demonstrate your knowledge. Financial Projections Don’t Add Up. Some startups use the excuse that they can’t predict the future and therefore they have no financial projections. Most investors see this as a lack of knowledge about the business and the market. Fuzzy Business Plan Some plans are filled with future possibilities and great opportunities but fail to define the core product and how it will be built and sold. Investors can spot a lack of focus on the business plan a mile away. No “Use of Funds”. The phrase “I’m raising $1M” often triggers the bull meter because the fundraiser rarely knows how they’ll apply the funds. No Validated Business Model. There’s no evidence of a business either in product or customer activity. Lack of Follow-Up. Surprisingly, an investor will express interest and then never hear from the entrepreneur again. It can take several follow-ups to close an investor. TEN Capital has created a series of calculators to help you see how your startup compares to industry standards. You can discover if you are ready for funding, see how your deal will be seen by investors, learn how to set the price for your next raise or exit, or calculate how much TEN Capital can save you on your fundraising campaign. Feel free to try out our calculators and contact us if you would like to discuss your fundraise: https://staging.startupfundingespresso.com/calculators/ Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

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Key Factors for Venture Funding

Fundraising /

2 min read There are many factors you must keep in mind when trying to secure venture funding. Our Venture Funding Calculator uses these to give you a score you can use to see how fundable your business is in the eyes of investors. Here is a breakdown: Product/Platform Venture investors seek platform-based businesses over product-based businesses because platforms give the business an inherent cost advantage due to the structure of its system. If you don’t yet have a platform or a product, a working prototype will demonstrate some value. Monetization Consulting services are the least scalable choice and thus receive the lowest score. If you have a core product/service that has some elements of scalability, this will receive more points. If you have a platform that carries multiple products, points will be even greater. Revenue Model Investors look for predictable revenue. If it’s an annual payment it’s called Annual Recurring Revenue (ARR). For monthly payments, it’s Monthly Recurring Revenue (MRR). The most ideal case is If you have recurring revenue in software only. Next is recurring revenue with hardware. Revenue from users who are not repeat customers also fits here. Freemium users indicate potential revenue in the future which has some value. Competitive Advantage In pitching to investors you must have a competitive advantage and be able to demonstrate it. You must identify your core competitive advantage and show how it gives you at least a 30% cost reduction or 30% revenue increase over the traditional methods. This could be through network effects, virality, channel access, or monetization. Market Size The size of the market will ultimately determine the growth limitations of the startup. The bigger the market, the more valuable the startup. The larger the market, the greater the growth potential. Team The team is a critical factor in your deal rating. The core team should have experience. The longer the team has worked together the better. The best case is two experienced founders who have worked well together for over 3 years. Growth Rate The growth rate of the company’s revenue is a key factor as it determines how fast you can scale the business. To be considered a venture deal, you must have an annual growth rate of at least 50%. Customer ROI The higher the ROI, the stronger the value proposition of the company, and the faster others will switch to your solution. The ROI takes into account the value of the product as well as the reduced cost compared to a competitor. Exit Potential Using comparables you can determine what type of exit your business will have based on a multiple of revenue. Calculate your expected exit multiple based on revenue. Other Factors to Consider: Proprietary technology: This is a piece of technology that is operational and no one else has it. Network effects: If you set up your business to use network effects, then the size of the network you built will generate value for the business. Virality: If you have virality factors in your business, then it will reduce the cost of customer acquisition. Monopoly: If you have a lock on a segment of the market through regulation, network, or some or other factor this gives you an advantage. Channel Access: If you have a channel to a market that others don’t have, then that is a competitive advantage as well. Click on the following link to try out the calculator for yourself: https://staging.startupfundingespresso.com/venture-funding-calculator/ You can also read more from the TEN Capital eGuide Do You Have a Venture Deal?: https://staging.startupfundingespresso.com/venture-deal-eguide/ Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

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To Invest or Not to Invest

Investing /

2 min read In the startup world, everyone has a grand idea, but how do you know when to invest? The startup needs more than just goals in the slide deck; they need systems in place to accomplish the goal and show the growth story in progress. As an investor, how do you know which startups can talk the talk and walk the walk? There are characteristics to look out for in a startup that raise either green or red flags. When to Invest After you have applied the traditional investment thesis to the startup’s plans, check for the following positive traits: There should be a strong team with integrity, industry knowledge, and business experience. They should have product validation and market validation, meaning that the product works and people will pay for it. The startup should already have the prospects for high growth and be demonstrating this at some level now. The business needs to be scalable and something that other companies will want to buy into eventually. The potential return needs to be significant to allow you as the investor to reach a 44% IRR or better. Finally, you need to help the startup in some way, such as finding other investors, providing domain knowledge, or making other meaningful connections for the startup. When Not to Invest There are traits you can look for that will tell you not to invest in the startup. Here is a checklist of showstoppers: There’s no business plan, as well as no plan for an exit. There’s no vision for the company. There’s no growth in the target market. The business doesn’t provide enough of a return on investment. The team has too many holes to stand up. The projected growth rate is too high and is unrealistic. There’s no differentiation over the competition. You should also beware of the “Pretend-preneur,” the entrepreneur who likes the idea of running a startup but is not committed to the work required to make it a success. Here are some tell-tale signs to watch out for: They are overly worried about job titles and credit for the work. They don’t seem too focused on the customer and what it will take to make them happy with the product. They view this as a “detail to figure out later.” They focus on the superficialities of the business and not the core functions of building the product and selling it. They look for ways around the hard work rather than working their way through it. Problems are the fault of everyone else, and there’s nothing that they can do about it. They don’t know who their customers are, and this doesn’t bother them. They think funding will solve all problems and life will be easier after the raise. They don’t know their numbers, but someone else in their organization does, and that’s good enough. Making The Final Decision The decision to invest or pass is entirely up to you. No one knows what the future may hold. But we can make the most informed, rational, and logical choice possible in this scenario. Taking the positive and negative characteristics lists above into consideration, you can use the process of elimination to remove deals from your potential investment list, allowing you to focus on the ones that can bring success to you and your team. Read more about how TEN Capital can help you find the right deal-flow: https://staging.startupfundingespresso.com/investor-landing/ Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

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