September 4, 2019

Competitive advantage increases revenue by 30% over the competition or decreases cost by 30%. Virality is different from Network Effects. Virality has users inviting other users to join.  Network Effects has the platform increasing in value based on more users participating. I once had a CEO tell me “I wish I had designed for virality rather than revenue.” If you have virality built into your product, revenue will follow. Here are five sources of competitive advantage: Recurring revenue Channel access Platform-based solution instead of singular products Network effects in action (the value of the product increases with the number of users) Virality (not the same as network effects; users invite other users) Hall T. Martin is the founder of TEN Capital and a builder of entrepreneur ecosystems by startup funding through angel networks, funding portals, syndicates, and more. Connect with him about fundraising, business growth, and emerging technologies